About Us

With a background in retail and product development, it has always been a dream of mine to have a store of my own. CB40 is named after my mother, my forever muse, Cynthia, whose college basketball number was #40. Her drive, persistence and love made me the woman I am today.

I believe that a woman should look and feel great, whether she is dressed up or dressed down. I launched CB40 for that reason. Our collection of lounge and activewear is meant to be paired with our accessories, elevating your everyday look without the hassle.
This store and its assortment is curated with you in mind, and will be ever evolving.

Welcome to CB40.



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